To most of the world Google is about search, but the reality is that the company is much, much more. Search engine marketing and digital agency Overdrive has identified over 200 websites, technologies and companies currently owned and operated by Google, and has embodied them in the Google World infographic.
The infographic PDF includes over 200 logos that contain live links to the items represented, making it easy to explore the entire world of Google. The infographic can be downloaded as a PDF instantly at https://www.ovrdrv.com/goog.
Overdrive CEO Harry J. Gold said, “As experts in digital marketing and search, even we are often surprised by some of the things Google owns or develops.” He added, “So as part of our research to get our heads around everything Google does, we created this infographic.”
The infographic contains the following categories:
- Advertising and Marketing, with assets including Applied Semantics, Wildfire and Teracent
- Software, Technology & Products, with assets including Motorola, Android and ITA Software
- Sites, Services & Apps, with assets including Zagat, YouTube and Dart
- Projects & Other, including Google Glass, Google Person Finder and Google Ventures
Overdrive acknowledges that some of the holdings displayed on the infographic no longer exist, as their brands, services or core functionalities have been incorporated into other Google sites or services. In such cases, the infographic links to either a Google announcement regarding the acquisition or a relevant Wikipedia post or technology news site.
The Google World infographic will clearly become out of date, as Google is constantly acquiring new companies and launching new services and technologies. Over 120 of Google’s acquisitions made over the last 12 years are represented in the infographic.
About Overdrive Interactive
Overdrive Interactive is an award-winning digital marketing agency that helps leading companies compete and win in the online space. Founded in 2001, the agency has developed into an integrated digital shop that delivers brand building, customer acquisition and lead generation programs utilizing paid search marketing, social media marketing, online media buying, analytics and world class creative services.
