Driving Forward > Digital Marketing Blog

AI in Search

by Jeff Selig September 19, 2024

Imagine a world where your coffee maker anticipates your morning brew before you even reach for a cup, where your car navigates through traffic with the finesse of a seasoned chauffeur, and where your smartphone becomes a personal AI assistant…

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SEO

Google’s August 2024 Core Update: Google Might Trust Its Customers More Than Brands

by Julian Connors September 18, 2024

Google’s August 2024 core update rolled out from August 15 to September 3, 2024. This update was notable for its significant impact on search rankings, but it followed the March 2024 core update, which Google had previously described as the…

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Content Marketing

The Importance of Accessibility Online and in Digital Marketing

by Jessica O'Brien September 16, 2024

Accessibility is considered a crucial function of UX (user experience), focused on ensuring that a website and other digital materials are accessible to all populations regardless of their abilities. It’s important that every member of your audience can consume and…

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Business Intelligence

The Guide to Business Information Pipelines

by Greg Kellerman September 4, 2024

In today’s competitive business landscape, leveraging data to understand and respond to customer needs is paramount. This is where a customer-centric business information pipeline comes into play. By harnessing advanced tools like Power BI, Looker Studio, and Google Cloud Platform,…

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Event

The Influence of Social Media During the 2024 Summer Olympics

by Christina Lata August 29, 2024

How Athletes and Brands Capitalized at Unprecedented Levels The 2024 Summer Olympics in Paris were more than a display of athletic prowess; they were a testament to the influence of social media on global events. The Games showed how intertwined…

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SEO

Preparing Your Website for SGE and AI Search

by Kitan Lawson August 27, 2024

Introduction Google’s Search Generative Experience (SGE) is revolutionizing how users interact with search engines, necessitating that businesses across all sectors adapt to stay competitive. This article outlines what SGE is, its implications for SEO, and general strategies any business can…

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Content Marketing

One Simple Step for Boosting User Experience: Optimize Your Blog’s Category Section

by Alyse Marin August 22, 2024

Key Takeaways Implementing blog categories is valuable for organizing published blog posts for improved website navigation and user experience. Blog category pages not only improve website navigation and user experience, but they can also improve your website’s SEO value by…

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