Social Media Marketing is About Socializing

Most agencies think that doing a one-off sponsorship on Facebook or posting videos to a branded channel on YouTube is Social Media Marketing. However, Social Media Marketing is not just about advertising or having a couple of channels and profiles - social media is about socializing! It is about creating a genuine and lasting presence in the social web that embeds your content and brand into the places where consumers are congregating and sharing. It's about creating never-ending streams of content that people care about, tapping into their passions and connecting to them in ways that last a lifetime. Furthermore, it is about ROI! With our proprietary measurement and dashboarding technologies, we enable companies truly track, measure and report on the ROI of their programs - right down to traffic, actions, leads and sales sourced from social media!

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Social Planning & Strategy

Overdrive helps companies get their brains around all the possibilities social media has to offer and wrap up their goals, strategies and tactics into a cohesive, compliant plan.

Social Channel Development

Our programs consolidate all of an organization's social activities into a cohesive and manageable channel that drives lasting consumer connections and measurable ROI.

Channel & Profile Management

Our creative and technology staff transform standard profiles and channels into high-impact multi-media experiences that engage users in the places where they hang out.

Social Content Development

Our content specialists get to know your brand, products, category and customers intimately. They tweet, post and create streams of content your audience cares about.

Friend & Fan Acquisition

We create viral, outreach and media programs to create connections with the right friends, fans and followers who will be engaged for life and advocate for your brand.

Social ROI & Reporting

Our exclusive technology allows our clients to truly track and report on the real ROI of their social programs. We track social buzz AND traffic, leads, sales and ROI.