2012 | Page 10 of 17 | Overdrive Interactive

Driving Forward > Digital Marketing Blog

A few words from Eric Schmidt

by Sarah Timmings May 31, 2012

Google Chairman Eric Schmidt gave the Commencement Address at Boston University’s graduation this year. Check out some highlights from his speech.

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Indoor Positioning Systems – Future Marketing Technology

by jschlar May 31, 2012

IPS or indoor positioning systems use multiple signals to determine a device’s position, indoors.

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The Cliché Is True: Men Are From Mars and Women Are From Venus

by Leah Block May 30, 2012

NeuroFocus, Nielsen’s neuroscience research company suggests that marketers should speak to women differently than the way that they speak to men. By studying male brains versus female brains, NeuroFocus has found that: Males tend to react better to images rather…

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Overdrive 6-Pack at the Harpoon Brewery 5 Miler

by Bianca Garcia May 25, 2012

Last weekend, some of us ran our first race of the year with the Overdrive Race Team. We participated in the Annual Harpoon 5 Miler and ran as a 6-pack. We also debuted our company running shirts! We didn’t have…

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