2012 - Page 11 of 17 - Overdrive Interactive

Driving Forward > Digital Marketing Blog

Google Chrome Tops Internet Explorer

by Commander Riker May 21, 2012

The day finally came where IE fell to a newer browser, which just happens to be Google Chrome (which I love). The data was pulled from Statcounter, which samples over 15 billion page views per month. The speed, functionality and…

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Branding

Social-local: The next frontier in connecting a business with its customers

by David Gibson May 18, 2012

Sam Walton had it right – the old retail model where the local store owner knew everyone in town, knew their likes and dislikes, and knew what they were going to buy almost before the customer did – really works. …

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Google’s New Knowledge Graph

by srose May 18, 2012

“The critical first step towards building the next generation of search” comes in form of Google’s new ‘Knowledge Graph’. Promising to help you discover new information quickly and easily, Google introduces the Knowledge Graph as a way of advancing the…

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Advertising

The Elements of Leadership

by Bianca Garcia May 16, 2012

The Ad Club opened the conversation around its Annual Women’s Leadership Forum with this: We believe it’s no coincidence that the first two letters of the word FEMALE also represent the periodic element of iron. Iron. Right away I knew…

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Social Media

The Latest Social Experience – “The New Hive”

by Stefanie Malzone May 9, 2012

The New Hive is a fantastic new user friendly experience that allows you to build one-off website pages to express yourself – no HTML skills required. This simple drag and drop user interface enables you to layout your page, customize and add any assets you want – video, photos, audio, etc.

Advertising

Overdrive Interactive Receives 10 Finalist Nominations- NEDMA’s 31st Annual Awards for Creative Excellence

by Danielle Laurion May 8, 2012

We’re very happy and honored to announce that we’ve received 10 finalist nominations from NEDMA’s 31st Annual Awards for Creative Excellence! The awards show and final results will be held on June 26th. This is a great accomplishment! Congratulations to…

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Advertising

New AdWords for Video Open to All Advertisers

by Shane Kelly April 30, 2012

Google AdWords for Video allows advertisers to create, target, optimize, and report on video campaigns via a specialized video dashboard. The new interface integrates with existing AdWords accounts and saves advertisers time by eliminating the need to log in and…

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