2012 - Page 13 of 17 - Overdrive Interactive

Driving Forward > Digital Marketing Blog

27 LinkedIn Social Media Marketing Tactics

by Harry Gold April 24, 2012

In 2010 when LinkedIn finally launched company pages, I wrote a breakdown of all the things you could do with your page in the column, “Set Up Your New LinkedIn Company Page.” A lot has changed since then and the…

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Advertising

Let’s Get Geographical: 3 New Geographic and Location Functionalities in AdWords

by srose April 20, 2012

More than 20 % of searches on Google are related to location. On mobile, 88% of people searching for local information take action within a day. Did those numbers catch your attention? I certainly hope so. If more than one…

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Social Media

Is Facebook Becoming Uncool?

by Emily Cruz April 17, 2012

CNN Tech recently posted an article titled When did Facebook become so Uncool?. In the article, they discuss Facebook’s purchase of Instagram and their soon-to-be-public status and the possibility that they’ve lost their hip image to a perception of being tech juggernauts. Judging by the tone of the article, CNN seems to think this is the death knell for Facebook.

Advertising

The Power of Transmedia

by Ja-Naé Duane April 12, 2012

Every brand has a story to tell. But what if pieces of that story were told from various social channels? What if your brand created a mythos that allowed people different entry points to follow sub storylines, as well as…

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Social Media

Instagram Bought by Facebook

by Sarah Mitus April 9, 2012

According to Mark Zuckerberg’s status update, Facebook has agreed to acquire Instagram and bring their team to Facebook, in a purchase of around $1 billion in cash and shares of Facebook. Zuck says while Facebook has always been about building the…

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Social Media

Overdrive Interactive Wins Eight IAC Awards

by Danielle Laurion April 6, 2012

Overdrive is very proud and honored to announce that we have won eight IAC Awards! The IAC (Internet Advertising Competition) provides an opportunity to highlight online advertising in 96 industries and 9 online formats including, online ad, video, email and…

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Social Media

Pinterest Updates Terms of Service

by Nellie Nikolov March 30, 2012

Last week, Pinterest announced in a blog post that they are updating their Terms of Service, Acceptable Use Policy, and Privacy Policy. These changes will go to effect on April 6, 2012. The first major change to the Pinterest Terms…

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Social Media

4 Free Resources for Leveraging Real-Time Communication

by Stefanie Malzone March 29, 2012

Getting into a breaking news conversation early is essential. If you want to leverage the virility of breaking news be prepared to act quickly.

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