Driving Forward > Digital Marketing Blog
The Symbiotic Cycle of Facebook’s Impressions, Percent Feedback, and EdgeRank
A discussion among many Overdrivers prompted the question of, “How does Facebook actually calculate Impressions?” With EdgeRank and News Feed Optimization always an underlying concern for branded Pages, figuring out how Impression Levels are calculated and how they co-operate with…
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Presidential Social Media Presence
Sports Illustrated Takes Social Media Integration to a Whole New Level
While social media integration nothing new, this week Sports Illustrated (SI) took did something that in my opinion took the integration of social and traditional media to an entirely new level. They decided to feature their own branded hash tag, #silinsanity, right on the cover of the February 20th issue featuring Jeremy Lin
Brands Pinning Perfectly
Millennials Won’t Make a Big Ticket Purchase Without UGC
Bazaarvoice, in partnership with The Center for Generational Kinetics and Kelton Research, recently released survey findings, which indicate that over 30% of Millenials will not make a big ticket purchase (electronics, cars, hotel stays, insurance policies nor travel arrangements) without…
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