2012 | Page 3 of 17 | Overdrive Interactive

Driving Forward > Digital Marketing Blog

Using AdWords Editor to Group Keywords

by Shane Kelly October 3, 2012

The structure of a paid search campaign has a big impact on performance. One of the most important aspects of campaign structure is the use of tightly themed keyword AdGroups. Creating several tightly themed groups of related keyword variations allows…

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The Biggest Hedge Fund You’ve Never Heard Of

by David Gibson October 1, 2012

Where is the largest hedge fund in the world located? New York? Hong Kong? Maybe Amsterdam or Dubai? How about an unimpressive office building in Reno, Nevada? This hedge fund has $117 billion dollars in assets under management (AUM). And…

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Overdrive Interactive’s Future M Discount Code

by Bianca Garcia September 25, 2012

Overdrive Interactive is excited to host a session at this year’s FutureM in Boston! Our event is called The Next Generation of Rich Media and it is scheduled for Thursday, October 25, at 12:30pm-2:30pm at Microsoft’s New England Research and Development…

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Google Adds Birthday Reminder

by Michael Orlinski September 25, 2012

If you have had a Birthday in the past five years and are on Facebook, you know your Facebook wall/timeline will be streaming with quick “happy birthday” and “have a great day” messages from friends. Based on my own observations…

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