2012 | Page 4 of 17 | Overdrive Interactive

Driving Forward > Digital Marketing Blog

Gillette Stadium Wi-Fi: The 68,756 Man on the Field

by Michael Orlinski September 21, 2012

At the Patriots home opener at Gillette last weekend we saw the start of a new era in the NFL. No It wasn’t the bad calls or Tom Brady’s first throw ending in an interception it was the New England…

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Ford goes digital with launch of 2013 Fusion

by Michael Shinnick September 19, 2012

In an interesting Q & A with Ad Age, Ford’s VP-Global Marketing Jim Farley details the specifics behind the company’s strategy for the launch of the 2013 Ford Fusion, a mid-size sedan set to compete with the Honda Accord, Nissan…

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Flexible Reach Display Targeting

by srose September 19, 2012

At the beginning of the summer, Google announced a new targeting setting called “Flexible Reach” for the Display Network. While this update was implemented at the end of June, it may have slipped past some people’s attention. The new Flexible…

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Boston SEO: Frequently Mentioned On The Web New SERP Carousel

by Commander Riker September 14, 2012

Google has rolled out a new feature which was referenced in mid-August by many sources by being Google’s next step in their quest for global knowledge. The feature which is shown below seems to be an addition to their Knowledge…

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Mobile (Bacon) Marketing

by David Gibson September 14, 2012

Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter. Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon…

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Google News Sitemaps – What You Need to Know

by Alex Bourret September 5, 2012

In SEO, sitemaps submitted to a Search Engine’s Webmaster Tools allow a webmaster to index URL’s on a given site. This allows crawlers to easily identify which URL’s are relevant, in return boosting rankings in SERPs. The traditional sitemap is…

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