2012 - Page 5 of 17 - Overdrive Interactive

Driving Forward > Digital Marketing Blog

Men Buy Fabric Softener?

by Bianca Garcia August 30, 2012

Earlier today, Ky Henderson published a very interesting blog post on Mediapost’s Engage:Men blog, entitled Hey! Men Buy Fabric Softerner, Too. He talks about how some marketers risk alienating half of their consumers when they come out with campaigns that…

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The New Seniors

by Sarah Timmings August 30, 2012

Baby Boomers are now becoming Senior Citizens, and as top consumers of online media they are creating endless opportunities for digital marketers.

An SEO is not a One Trick Pony

by Commander Riker August 30, 2012

I recently read a post on Search Engine Guide that talks about SEO not fitting in a box, that is fluid and has to morph to each unique website and it can’t just be bundled up as and sold “as…

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Google Homepage is now a billboard

by David Gibson August 29, 2012

Interesting change to the once-pristine Google homepage this week. It’s now a billboard advertising “The new $199 tablet from Google”. This isn’t the first time Google has used their home page as a billboard – in addition to recent promotions…

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Overdrive

Overdrive’s Summer Outing 2012

by Danielle Laurion August 21, 2012

On Friday, August 17th, we had our annual Overdrive Summer Outing! This year we spent the day at Filippello Park in Watertown, MA. It was a great day filled with scavenger hunts, a delicious BBQ (thanks to Blue Ribbon BBQ…

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How to Use LinkedIn Advertising

by Michael Shinnick August 13, 2012

For those of you wondering the best ways to use LinkedIn’s self-serve ad platform, Hubspot released a great overview, covering such topics as images, targeting, campaign duration and much more. The link to the Q & A is here, and…

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