2012 | Page 7 of 17 | Overdrive Interactive

Driving Forward > Digital Marketing Blog

The Battle For The Second Screen

by Sarah Timmings July 30, 2012

The Second Screen trend is nothing new, but marketers and content creators are still struggling to define the space.

Is your online agency living and breathing digital 100% of the time?

by Louis Gudema July 24, 2012

Traditional agencies do great work when it comes to TV, print, direct mail and other traditional channels, but only a 100% online agency can do great work in the digital sphere.

Overdrive

2012 Chase Corporate Challenge

by Sarah Mitus July 16, 2012

On Thursday, July 12th a few members of our Overdrive team participated in the 2012 Chase Corporate challenge, a 3.5 mile race in downtown Boston benefitting the JPMorgan Chase Foundation which in turn was making donations to The Emerald Necklace…

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Advertising

Study Shows Consumers are OK with Retargeting

by Michael Shinnick July 13, 2012

In what Bizrate Insights is calling “a big win for the e-commerce and display retargeting industries,” 85% of online consumers had a positive or neutral attitude toward retargeting ads. Retargeting is the practice of capturing potential consumers’ attention and encouraging…

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