2012 - Page 9 of 17 - Overdrive Interactive

Driving Forward > Digital Marketing Blog

How to Structure a Productive Brainstorm

by Stefanie Malzone June 18, 2012

As marketers, our world is based in ideation. How these ideas are developed and flushed out can sometimes be a time consuming marathon of chatter or worse, a silence that makes you panic. Fear not, this process doesn’t need to be painful…

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Facebook Introduces Mobile Targeting for Marketplace

by Melissa Bazillion June 11, 2012

On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds. This really translates to mobile-only targeting, which had previously…

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Google Announces New Integrated Ad Management and Reporting Platform

by Leah Block June 6, 2012

On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following…

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Book Review: The Golden Football: Replacing Account Service with Account Leadership

by Ty Velde June 1, 2012

In his book, The Golden Football: Replacing Account Service with Account Leadership, Mark Schofield has done a fantastic job of providing insight and perspective into nearly every facet of agency life from that of an account management professional.

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