Today Google took one more step towards complete world domination; October 22, 2008 marks the launch of the G1, Google’s first foray into the mobile market.
Built by HTC and distributed exclusively by T-Mobile, the G1 is the first mobile device to feature Android, Google’s open source operating system.
Android was developed by Google to be an open source operating system, meaning anyone can download the development kit and create applications that are downloadable through the Android marketplace.
Combined with 3G mobile technology – allowing for fast wi-fi speeds – the G1 is set to make mobile internet much more accessible to everyone.
So, what does this mean for marketers? Greater exposure across a wider range of media sources. In a March 2008 study by The Nielson Company, twenty-three percent (58 million) of all U.S. mobile subscribers say they were exposed to advertising on their phones in the past 30 days. Of those about half said they responded in some way.
With the launch of the G1 and more phones on more providers on the way, it is becoming increasingly easier for users to access the internet via their mobile devices. This means more users online, seeing more ads, with a greater ability to interact with what they see.
For more information on the G1, visit T-Mobile
– Bill Holmes
