Account Based Marketing Roadmap – 4 Steps to Success
Your road to account based marketing (ABM) success is as simple as Define, Reach, Nurture, and Measure. With the release of Overdrive Interactive’s most current infographic, Account Based Marketing Roadmap, B2B marketers can formulate a 4 step repeatable process for creating successful steady state ABM programs for their organizations.
THE FOUR STEPS
- DEFINE: Create a segmented ABM universe of companies and contacts who can actually buy what you sell. Know who you want to reach!
- REACH: Deploy always-on ABM media program that reaches your universe. Stay in front of the right people all of the time!
- NURTURE: Engage your universe of prospects with relevant offers and content. Escalate ABM leads to sales!
- MEASURE: Report on contacts, engagement, pipeline influence, and revenue for your universe. Track your ABM success!
Use your data to continually inform and optimize your ABM programs as you “RINSE / REPEAT” through the steps again and again.
Remember, as our CEO Harry J. Gold explains, “for ABM to work, it must be an always-on program.”
Get your Account Based Marketing Roadmap Infographic at: https://www.ovrdrv.com/account-based-marketing-roadmap/
Bloggers, if you want to grab this infographic for your own sites, please feel free to, infact, just make sure you link back to the url above! On that page you will find a variety of resolutions available for your use. Thanks for sharing!
