On Wednesday, June 28th, Overdrive Interactive hosted our first BrightEdge User Group. As avid users of the BrightEdge platform – Overdrive has been a certified agency since 2013 – our SEO team was thrilled to participate in this great initiative by BrightEdge. The user group provides a friendly setting where local SEO and content marketing professionals can meet and share industry insights and platform best practices. The event included a delicious continental dinner, wine tasting, and a presentation by Erik Newton, VP Customer Marketing and Head of SEO at BrightEdge, and Jeff Selig, VP Search, Social, and Analytics at Overdrive Interactive. You can watch their presentation on the latest search and content marketing research and strategies below (or here).
A common theme in our discussions was that search needs a seat at the table. Search is consistently the top driver of website traffic, but it needs more recognition and a bigger budget. The guests shared the strategies they’ve used to work with other departments in their businesses to highlight search and create stronger SEO strategies.
How can we not talk about #search? Organic search is the largest #digitalmarketing channel 51% of traffic comes from search. #BEusergroup
— OverdriveInteractive (@ovrdrv) June 28, 2017
Brightedge has been hosting and plans to continue hosting these events in various locations. If you are interested in joining a user group in a city near you, sign up here.
View more photos from the event.
