Do you know what it takes to achieve the type of ROI that your C-suite will love? Don’t miss our Account Based Marketing Power Breakfast next Wednesday, July 19th, from 8:30 to 10:30 AM in the New Balance Building – Register here!
A panel of B2B professionals, representing both sales and marketing roles, will discuss how you can use shared language, objectives and metrics results to align your sales and marketing teams to get the most from your ABM efforts.
Keynote:
Always-On Account Based Marketing, Reaching People Who Can Actually Buy!
“ABM seems to have a few different approaches depending on who you talk to. We try to add a high level of scalability and consistency into our ABM programs and that is what I want to share at the event.” – says Harry Gold, CEO of Overdrive Interactive. His keynote will take you through the essential ingredients of a high powered and scalable ABM program.
Insights include:
- Building an ABM target list
- Buying media that targets the right companies and people
- Triggering nurture and sales campaigns
- Viewing ABM metrics that matter
Panel Discussion:
Star-Crossed Strategies: A Tale of Sales & Marketing Alignment
Patrick Reynolds, CMO at SessionM, and Priyank Savla, Director of Digital Marketing at NetBrain Technologies, will offer insights to ensure your sales and marketing alignment strategies don’t play out like a bad romance.
Sign up now to save your seat and use the Overdrive discount code – OVERDRIVE – to waive the $10 fee. Half of all ticket sales are donated to Women Who Code.
