Source: B2B special issue 2008
E-mail marketing tactics
Driving Forward > Digital Marketing Blog
Email Best Practices to Ensure Deliverability, Opens, and Clicks
Key Takeaways: There is a difference between email delivery (getting to the recipient’s email server) and deliverability (reaching the inbox). Design emails with clear branding, simple formatting, prominent call-to-action, and responsive layout. Optimize for deliverability factors like sender reputation, list…
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