The Internet ad market last year grew 26%, surpassing both radio and cable TV, to reach $21.2 billion, according to the annual online ad spending report from IAB and PricewaterhouseCoopers.
Search advertising accounted for 41% of the total spend, with display ads making up 34%. Video, which in 2007 was broken out as a separate category for the first time, made up 2% of overall online ad spending. “We’ve learned not to be surprised by the vitality and vibrancy of Internet advertising,” said David Doty, SVP-thought leadership and marketing at the IAB.
