Integrated Digital Marketing

Summary

Senior-focused health provider, Iora Health, came to Overdrive to put together campaigns, and social initiatives focused on their target audience of 65+ year-olds on Medicare in order to drive growth and create a community of care for elders.

Customer Journey Mapping and Strategy
Paid Search Management (SEM)
Paid Social Management
Media Planning and Management
Conversion Rate Optimization
Landing Page Development
Ad Creative Development
Campaign Tracking and Analytics

Customer Journey Mapping

Overdrive planned and wireframed Iora Health’s customer journey from the first ad impression to the last email, and built all its required components in one shot.

Paid Search Management (SEM)

Overdrive launched a comprehensive paid search program, which resulted in significantly increased door swings and visits. In preparation, Overdrive assessed:

Previous program history
High-value keywords
Ad text optimization
Program history tracking

Media Planning and Management

Overdrive developed a comprehensive media plan that identified high-value site direct media properties as well as a programmatic approach. This ensured Iora’s presence around key content as well as based on user intent. The result would capture the right audience at the right time.

Display Ad Creatives

Overdrive designed banners that highlighted Iora’s unique value proposition to their target audience, persuading them to click to learn more.

Retargeting Ad Creatives

Banners were also developed in order to target those who had engaged with Iora’s site or content, to help keep the health provider as top of mind in their target audience as they evaluated their healthcare needs.

Social Ad Creatives

In order to build trust and awareness of Iora’s healthcare primary care providers, social designs were developed to introduce the audience to their PCP’s names and specialties.

Landing Page Development

Landing pages were developed to educate the audience on Iora’s unique benefits for the 65+ audience, giving the audience an opportunity to schedule as assessment, and Iora the ability to capture leads.

Dashboard and Analysis

Overdrive created custom dashboards to ensure accurate tracking and segmentation of data in order to facilitate maximum insight into the integrated campaign.

Watch Explainer

Success!

+810.16%

Social Impressions

+822.67%

Paid Leads

+45.83%

Search Leads

-50%

Cost Per Lead