Integrated Digital Marketing
Paid Search Management
Summary
After a thorough audit, Overdrive restructured the account, updated targeting, improved ad copy, optimized landing pages and build a custom interactive reporting dashboard​. Within the first 3 months, conversion rate and cost per conversion both improved by over 22%.
Paid Search Management
Overdrive launched a comprehensive paid search program, coupled with the design and development of conversion-optimized paid search landing pages, which resulted in significantly increased conversion rates and ROI.
Success!
+62%
Conversion Volume
-23%
Cost Per Conversion
+ 22%
Conversion Rate