Accessibility is considered a crucial function of UX (user experience), focused on ensuring that a website and other digital materials are accessible to all populations regardless of their abilities.
It’s important that every member of your audience can consume and navigate your content so they can easily locate what they are looking for. Not accounting for accessibility can not only alienate customers, but there are also legal consequences for companies facing non-compliance.
Whether your company is redesigning its website, creating marketing materials, or just brushing up on accessibility, our guide, “The Importance of Accessibility Online and in Digital Marketing,” will walk you through the best practices so that all populations can perceive, understand, navigate, and interact with your company.
