Integrated Marketing and Lead Generation

Summary

Dynatrace came to Overdrive to help them launch their digital online presence and customer journey from the first impression through to trial and sales.

Marketing Plans
Paid Search
SEO
Paid Social
Display Media
Conversion Rate Optimization

Paid Search

Overdrive restructured Dynatrace’s paid search initiative, reviewing all aspects of the program from keywords to landing pages and everything in between.

Added focus on critical category terms
Built out programs for key high-value “ownership terms”
Built out focus on highest-value product trial lead generation

White Hat SEO

Overdrive assessed Dynatrace’s natural search presence for all major search engines, using our findings to improve Dynatrace’s search rankings, natural traffic, and lead flow.

Code Compliance
XML Sitemap
Meta Tag Development
Content Development
Training
Interlinking
Call-to-Action Integration
Constant Keyword Level Rank and Competitive Tracking

Landing Page Testing and Conversion Rate Optimization

Overdrive assessed all consumer-facing digital marketing touchpoints to ensure a frictionless conversion path.

A/B testing
Call-to-action / offer testing
Persuasive copy testing
Activation path optimization
Email outreach optimization

Paid Social Media Management

Overdrive’s media team ensured appropriate placements for various global paid social campaigns

Online Media

Overdrive’s media team ensured appropriate placements for various global campaigns. Media included both site direct and programmatic.