Integrated Digital Marketing

Summary

Attunity came to Overdrive with the goal of dramatically increasing marketing-qualified leads and website visits in North America and EMEA regions. In response, Overdrive did a complete rebuild of the Attunity marketing infrastructure including a site overhaul, end-to-end and ongoing SEO, and ABM centric display programs.

Marketing Plan Development
Website Development
White Hat SEO
Paid Search
Display & Remarketing
Marketing Stack Integration
Unified Dashboard & Analytics

Marketing Plan Development

Overdrive produced an integrated marketing plan to converge all aspects of digital marketing, increase lead volume, and facilitate lead quality feedback from the sales team.

Digital Transformation Trainings

Search Engines 101
SEO Content Development
Blended/Universal Search
Social Media and Search
Google Analytics
BrightEdge 101

Website Development

Overdrive designed and built a new website that drives larger conversion volume and allows plug-and play flexibility for the marketing team to make edits and updates.

White Hat SEO

Code Compliance
XML Sitemap
Meta Tag Development
Content Development
Training
Social Media Integration
Interlinking
Call-to-Action Integration
Constant Keyword Level Rank and Competitive Tracking

Paid Search

Overdrive restructured the paid search account and developed new ads and keywords to focus the budget on keywords delivering free trial downloads.

Display and Remarketing

Overdrive built out several remarketing and display acquisition campaigns that helped drive leads and meet CPA goals.

Marketing Stack Integration

Overdrive worked with Attunity to integrate all digital programs with the existing marketing stack to facilitate flawless closed-loop ROI tracking and customer experience personalization.