Andrew Abrahams, Author at Overdrive Interactive

At Last LinkedIn Reveals Self-Service PPC Ads

by Andrew Abrahams January 27, 2011

It’s been a long wait but after much beta testing, LinkedIn now offers self-service PPC ads. ‘LinkedIn Ads’ as it’s been named, allows advertisers to target LinkedIn users similar to the way Facebook currently permits advertisers to target users based…

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Advertising

Users Finally Gain Control Over Online Tracking with Firefox

by Andrew Abrahams January 25, 2011

To offer the ability to better control what information is being shared about their personal online activity and experience, Firefox is now providing users with a better understanding of how their information is shared and obtained online. With the new…

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Advertising

Google Text Ads Receive a Change in Appearance

by Andrew Abrahams January 24, 2011

Google has started testing a new appearance for text ads that appear above the search results. Previously, text ads had a headline that was followed by two more lines of text in the description. As part of their new change,…

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Blogs by Andrew Abrahams