Andrew Abrahams, Author at Overdrive Interactive

Overdrive Lunch n’ Learn: Blogging

by Andrew Abrahams February 19, 2010

Today’s lunch hour at Overdrive was one of learning, laughing and blogging. The employees at Overdrive gathered over sandwiches to talk about the importance of blogging, to share blogging tactics and concepts, as well as give encouragement to our peers…

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Advertising

The Future of Social Media

by Andrew Abrahams February 15, 2010

Social media has grown increasingly popular in the past few years and has had a significant effect on the way companies do business. In the next few years, more changes will roll out as social media efforts expand outside of…

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Social Media

What’s Your Social Media Engagement Strategy?

by Andrew Abrahams February 11, 2010

Best Practices of Social Media Engagement Many companies are replacing traditional methods of direct marketing with social media. The companies with successful social media campaigns thus far have focused on designing the channels, monitoring the conversation, developing content, and measuring…

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Social Media

Foursquare: The Next Evolution in Social Media?

by Andrew Abrahams February 8, 2010

Location-sharing social networks have steadily been gaining traction in the social media world, and Foursquare is currently leading the way in overall popularity and name recognition due to its ease of use and slick integration. Mashable even wrote back in…

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Social Media

Google Toolbar’s Share Feature

by Andrew Abrahams February 8, 2010

Are you aware of the sharing feature on the Google Toolbar? Added in December 2009, this feature allows web surfers to share content on social networking sites such as Facebook, Twitter and MySpace. Additionally, surfers can use the tool to…

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Analytics

Marketers Worldwide Look to Loyalty Programs

by Andrew Abrahams February 1, 2010

According to the CMO Council, marketers worldwide look to loyalty programs to improve customer retention rates and value, teach them about consumers’ motivations and prospects and to help keep a targeted and focused line of communication. Seventy percent of Internet…

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Social Media

Twitter Now Tracking Local Trends

by Andrew Abrahams January 29, 2010

Twitter recently unveiled a new feature that allows users to view trending topics according to city or country. Prior to the update, Twitter users were only able to see major topics of discussion worldwide on Twitter. With more localized trending…

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Mobile

Mobile App Usage to Skyrocket in 2010

by Andrew Abrahams January 27, 2010

A report from DM2PRO and Quattro Wireless predicts mobile app usage will soar for 2010, though spending on social apps will stagnate even though marketers have already developed applications. This year, the platform of choice is iPhone, although it came…

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Blogs by Andrew Abrahams