Andrew Abrahams, Author at Overdrive Interactive

Boomers Ready for Digital Convergence

by Andrew Abrahams January 20, 2010

According to a report, “Boomer Demographics and Media Usage,” baby boomers are adaptable to new technologies and ready for digital convergence in their homes. Though boomers are aging, they dominate the US population online, making up 36% of the online…

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Technology

Mothers Use Tech Tools to Stay Connected to Families

by Andrew Abrahams January 19, 2010

Moms turn to technology to keep their families closely linked, according to a study from BabyCenter. Four in 10 moms were most interested in technology that could help them be a better mother and were more likely than their Generation…

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E-Commerce

Online Holiday Sales Up for 2009

by Andrew Abrahams January 14, 2010

A comScore report shows that holiday sales increased by 4% in 2009, from approximately $28 billion in 2009 to $29.1 billion. Though eMarketer originally predicted a slightly higher percentage increase, the numbers are an improvement over the decline in sales…

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Mobile

US Child Mobile Ownership Up in 2009

by Andrew Abrahams January 12, 2010

When did you receive your first cell phone? Studies show that in 2009, there was an increase in children ages six to 11 who owned a mobile phone. About 36% of children in the age 10-11 bracket owned a cell…

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Blogs by Andrew Abrahams