Andrew Abrahams, Author at Overdrive Interactive

Delivery Timing of Communications Pivotal in any Email Marketing Campaign

by Andrew Abrahams December 30, 2009

According to a new research study put out by email delivery auditing and optimization firm Pivotal Veracity, the timing of delivery for communications in an email marketing campaign can be as, if not more, important than the actual relevancy and…

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Mobile

Android Users vs. Apple Users

by Andrew Abrahams December 28, 2009

A study by comScore and Compete demonstrates similar usage patterns between Android smartphone users and Apple iPhone users. The percentage gap between both smartphone brands among users who consume mobile media is small, with 94% of Apple users and 92%…

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Advertising

Americans Would Watch Television Ads for Money

by Andrew Abrahams December 21, 2009

A majority of Americans dislike watching ads on television; however, a study shows that Americans would continue watching these ads if they were paid to do so. Almost three-quarters of Americans believe that there is too much advertising on television….

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Advertising

US Online Ad Spending Set to Drop for 2009

by Andrew Abrahams December 11, 2009

For the first time since 2002, online advertising spending in the US is set to drop by 4.6%, with marketers spending $22.4 billion in 2009, compared to $23.4 billion in 2008. However, due to a recovering economy and changes in…

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Blogs by Andrew Abrahams