Andrew Abrahams, Author at Overdrive Interactive

Digital Point-of-Sale Media Influences Consumers

by Andrew Abrahams December 8, 2009

A number of in-store factors influence US consumers when making consumer packaged goods (CPG) purchasing decisions. Thirty-nine percent are influenced by shopper loyalty programs and 34% are influenced by flyers; however, digital point-of sale media has a major impact on…

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Google Announces Real-Time Search

by Andrew Abrahams December 8, 2009

Google recently released its real-time search option, online and for iPhone and Android smart phone devices, enabling users to receive search results as they happen. How does it work? When users enter a search term, results are automatically updated from…

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Advertising

Behavioral Targeting the Solution to Consumer Ad Avoidance?

by Andrew Abrahams December 7, 2009

A global media and advertising study found that consumers tended to avoid ads whenever possible. Two-thirds felt there were too many ads on television, and 39% felt there were too many online ads. The study included respondents from the US…

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E-Commerce

Retailers Planning Holiday Marketing Strategies

by Andrew Abrahams December 1, 2009

This holiday season, retailers are resorting to more traditional marketing tactics, such as paid search and e-mail marketing, to achieve company sales objectives. With the economy in a recession, it is important for retailers to successfully execute these strategies. Fifty-five…

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E-Mail and Social Media Marketing Popular Among Small Businesses

by Andrew Abrahams November 24, 2009

Almost 75% of small businesses have included increased expenditure on e-mail marketing as one of their New Year’s resolutions, according to a VerticalResponse survey. Following close behind, many smaller companies plan an increase in utilization of social media as an…

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Blogs by Andrew Abrahams