Andrew Abrahams, Author at Overdrive Interactive

E-Mails Need to Be Relevant to Consumers

by Andrew Abrahams November 23, 2009

Irrelevance is the number one reason consumers are unsubscribing to e-mail newsletters, according to a report by CMO Council and InfoPrint Solutions Company. Nine out of ten consumers have claimed to unsubscribe from e-mail newsletters that they could not relate…

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Coupons Increase E-Mail Open Rate

by Andrew Abrahams November 19, 2009

According to a recent eMarketer article “coupons are cool.” Though consumers have always sought out deals online, the recession has caused them to continue spendthrift ways. Studies by Experian have shown that consumers are more likely to open an e-mail…

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E-Commerce

Seniors Most Likely to Conduct E-Commerce Activity

by Andrew Abrahams November 16, 2009

Seniors are no stranger when it comes to the Internet. Data from the Cable & Telecommunications Association for Marketing (CTAM) indicates that seniors are extremely Web-savvy when it comes to a wide range of Web activity, including e-mail, shopping online…

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Blogs by Andrew Abrahams