Andrew Abrahams, Author at Overdrive Interactive

Younger Generations and Internet-Ready People Use Twitter the Most

by Andrew Abrahams November 3, 2009

Studies by the Pew Internet & American Life Project show that 33% of adults ages 18 to 29 are updating their statuses online using Twitter and other popular social networking websites. These findings contrast earlier studies by Pew that users…

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Social Media

Paid Social Networking Revenue Expected to Increase

by Andrew Abrahams November 2, 2009

According to Piper Jaffray, paid social networking sites, such as LinkedIn, Classmates.com and MyLife.com, are doing well and are expected to increase in revenue by 2013. In 2008, paid social media accounted for approximately $502 million in revenue. That number…

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If You Build It, They Will Come

by Andrew Abrahams October 30, 2009

Advertisers, that is. The ‘IT’ in this case being social media. The popularity of social media has finally reached the point where marketers believe they can profit from it, and it seems that everybody wants in on the game. For…

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Social Media

Want people to follow you back on Twitter? Follow these 4 simple steps!

by Andrew Abrahams October 30, 2009

If you’re new to Twitter (yes, many people still are new), getting followers can seem like rocket science. Twitter has evolved since a year ago, when everyone followed everyone back. Now social media is a glamorous affair, with celebrities, companies,…

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Social Media

Facebook Snags Top Market Share, Yet Still Lags in Average Usage Time

by Andrew Abrahams October 28, 2009

It comes as no surprise that Facebook is currently the dominating platform when it comes to social networking sites. With a hefty 194% increase in market share of visits compared to September 2008, Facebook has managed to not only steal…

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Social Media

Centers for Disease Control and Prevention Uses Social Media to Spread Awareness of H1N1 Virus

by Andrew Abrahams October 26, 2009

With President Obama recently declaring the H1N1 pandemic a national emergency, the Centers for Disease Control and Prevention (CDC) is combining more traditional methods, such as e-mail blasts and websites, with social media strategies to circulate information about the virus,…

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Social Media

Online Marketing Expert Harry Gold of Overdrive Interactive to Share Social Media Marketing Case Studies and Best Practices at NEDMA Technology Day

by Andrew Abrahams October 9, 2009

BOSTON, MA (October 9, 2009) — On Friday, October 23, at the Microsoft Seminar Facility in Waltham, Mass., Harry Gold, CEO, Overdrive Interactive, will join a group of online marketing luminaries and experts at the NEDMA Technology Day to discuss…

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Social Media Weekly Buzz

by Andrew Abrahams September 24, 2009

Twitter and Myspace have teamed up to beat Facebook to two-way Twitter sync, this coming shortly after Facebook rolled-out a feature for page admins to post page status updates simultaneously to their Twitter feeds. The micro-blogging service will soon also…

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Blogs by Andrew Abrahams