Andrew Abrahams, Author at Overdrive Interactive

US Mobile Advertising to Increase 388% by 2013

by Andrew Abrahams September 23, 2009

Spending on advertising and marketing within mobile channels has historically lagged behind overall mobile phone usage and adoption rates. According to eMarketer, however, this trend is set to change over the next four years, with steady growth expected for this…

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Media

TV, Internet, and Mobile Video Viewing On The Rise

by Andrew Abrahams September 22, 2009

TV, Internet, and Mobile video viewing all saw steady increases from Q2 2008 to Q2 2009, with mobile video gaining the most US viewers with a 70% year-over-year increase. Online video usage also increased significantly, and climbed by 12% between…

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Advertising

Internet Advertising to Overtake Print in 2011

by Andrew Abrahams September 21, 2009

Newspaper advertising, long holding the top share of US advertising spending, is predicted to be overtaken by online advertising in 2011. This year, video game advertising is expected to see the most growth, jumping from .3% to .5% of total…

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Mobile

Mobile Phone Users Lack Enthusiasm for Paid Mobile TV

by Andrew Abrahams September 15, 2009

Only about 20.6% of US mobile phone and PDA owners are interested in watching live TV on their mobile phones, even though almost half of the respondents viewed their mobile device as a source of entertainment. Most individuals would decidedly…

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Blogs by Andrew Abrahams