Andrew Abrahams, Author at Overdrive Interactive

Google Strengthens Patent Portfolio through Acquisition of Motorola Mobility

by Andrew Abrahams August 15, 2011

Early this morning, Google announced that the company has acquired Motorola Mobility for $12.5 billion, which is their largest acquisition yet. This move holds promise to strengthen Google’s competitive position in the software industry against other companies like Apple and…

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Calling All Ice Cream Lovers: Overdrive Sees How Brands Use Twitter to Connect Fans to Their Favorite Things

by Andrew Abrahams August 1, 2011

I scream, you scream…Overdrive screams for ice cream? Not exactly, but here at Overdrive we used our social media skills and power on Twitter over the past few days to get the attention of the Ben and Jerry’s Ice cream truck…

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Social Media

Most Successful Social Media Marketing Plan: Facebook or Google+?

by Andrew Abrahams July 29, 2011

Google has announced that they are beginning to shut down user generated Google+ brand pages as their team of engineers actively works on rolling out an official Google+ experience for businesses. How will Google+ brand pages compare to the already…

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Blogs by Andrew Abrahams