Andrew Abrahams, Author at Overdrive Interactive

Differences in Adoption of Mobile Content

by Andrew Abrahams August 10, 2009

In 2009, 32% of consumers ages 18 and older have accessed the Internet on their mobile phones. This was an 8% increase from 2007, and predictions are that the number of users will only rise. When broken down by race,…

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Mobile

Resurge of the Mobile Market

by Andrew Abrahams August 10, 2009

Despite the growing popularity of mobile phones, worldwide sales of the devices were actually down in Q2 2009 compared to Q2 2008. In reality, this represents a positive trend compared to prior quarters, where sales had been on a steady…

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Where Have My Messages Gone?

by Andrew Abrahams August 7, 2009

E-mail marketing is considered one of the most valuable assets of any marketing organization, and for good reason. ROI is generally much higher compared to other forms of online marketing. Yet despite success in most opt-in email-marketing programs, a large…

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Mobile

Internet Usage at Work

by Andrew Abrahams August 6, 2009

Do you use the Internet while at work? The graphs below compare Internet usage by gender of those individuals in the work place. While this next graph takes statistics from a separate source, the percentages remain relatively unchanged, with male…

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Blogs by Andrew Abrahams