Andrew Abrahams, Author at Overdrive Interactive

Reward Your Customers Using Social Media in These 6 Ways

by Andrew Abrahams July 13, 2011

In social media, the best way to build a strong relationship between your business and its customers is to provide them with incentives for continued loyalty. With the continued growth of social media in business, there are endless opportunities to…

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Has Bing’s New Facebook Integration Finally One-Upped Google?

by Andrew Abrahams July 12, 2011

Bing has recently found a way to establish itself as a force to be reckoned with by partnering with the ever-popular social networking site, Facebook. The new alliance with Facebook is proving to have a strong competitive advantage over other…

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Social Media

Should Your Business Have a Google+ Profile? Yes.

by Andrew Abrahams July 11, 2011

With Google+ steadily rolling out to individual users over the past couple of weeks, the search engine has confirmed that they will offering business profiles in the near future. Although an entirely new network for businesses to become familiar with,…

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Social Media

How To Clean Up Your Facebook Profile

by Andrew Abrahams June 30, 2011

In an earlier post on cleaning up your Twitter account, we walked through the quick and easy steps to remove unwanted applications that have access to your account. With Facebook, similar actions apply. As with Twitter, several third-party applications may…

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Analytics

Google Analytics Gets Social

by Andrew Abrahams June 30, 2011

Google is stepping up their social game in more ways than just Google+, Google has announced that you will now be able to track social interaction with your website through Google Analytics. This new feature will allow users to track…

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Social Media

How To Clean Up Your Twitter Profile

by Andrew Abrahams June 30, 2011

With Twitter, it often becomes too easy to get caught up in allowing third-party applications access to your account. If you’re like me, you may not read through the fine print where those applications tell you exactly what they are…

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Social Media

The Google+ Social Network Is Here

by Andrew Abrahams June 28, 2011

There’s a new social network in town, and although it may be a little too closely resembling Facebook and other social networks, I have put my apprehension aside to notice that there are a few highlights within the Google+ Project….

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Social Media

For the Love of Your Product: Facebook vs. Google

by Andrew Abrahams June 28, 2011

With the recent launch of Google’s +1 button, it has become evident that the battle between Facebook and Google goes well below the surface. Google’s development of this feature is an attempt to challenge Facebook’s “Like” button, as the two…

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Blogs by Andrew Abrahams