Andrew Abrahams, Author at Overdrive Interactive

10 Reasons Why Facebook is Taking Over the World – Reason 1

by Andrew Abrahams May 28, 2011

This is the last blog post is part of a ten part series. Look back in our blog for each of the 10 reasons why Facebook is taking over the world. Or, download the full printable infographic on the Overdrive Interactive…

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Social Media

10 Reasons Why Facebook is Taking Over the World – Reason 2

by Andrew Abrahams May 27, 2011

This blog post is part of a ten part series. Stay tuned every day for the 10 reasons why Facebook is taking over the world. Or, download the full printable infographic on the Overdrive Interactive Facebook page. 2. Facebook is a…

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Social Media

Local Social Marketing Company to be Acquired by Tesco

by Andrew Abrahams May 23, 2011

Boston social marketing company BzzAgent is being acquired by the world’s third-biggest retail chain, Tesco. The London based subsidiary of Tesco, Dunnhumby, is reported to be buying BzzAgent for $60 million. BzzAgent is an agency that provides free products to a network of “agents” who in…

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Advertising

Be Aware of a Google Adwords Email Phishing Scam

by Andrew Abrahams May 20, 2011

One of the most recent phishing scams has surfaced in a Google Adwords email, warning recipients that their “Google Adwords campaigns may have stopped running today”. A phishing scam is designed to steal the identity of those who take action…

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Social Media

How To Use LinkedIn In Your Social Media Strategies

by Andrew Abrahams May 17, 2011

Often times, LinkedIn takes a backseat to Facebook and Twitter in social media marketing. However, being the largest professional network comprised of more than 100 million users worldwide, this platform has been established as a very powerful site. Whether B2B…

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Overdrive

Overdrive Wins the 2011 NEDMA Lighthouse Award!

by Andrew Abrahams May 13, 2011

During the 2011 NEDMA Direct Marketer of the Year Banquet, several industry leaders were recognized for some of the most significant direct marketing accomplishments in the industry. This year, Overdrive Interactive was honored with the 2011 NEDMA Lighthouse Award, one…

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Marketing

The 2011 NEDMA Annual Conference

by Andrew Abrahams May 13, 2011

On May 11th and 12th, several members at Overdrive Interactive were fortunate to attend the 2011 New England Direct Marketing Association Conference at Bentley University. Many speakers, including Overdrive CEO, Harry Gold, and Director of Analytics, Jeff Selig, presented among…

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Social Media

Did Microsoft Get a Good Deal With Their $8.5 Billion Purchase?

by Andrew Abrahams May 10, 2011

Last night, Microsoft made the biggest purchase of their history – An $8.5 billion CASH purchase of the software application Skype. With Skype, you can make calls to other users within the Skype service for free, call landlines and mobile…

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Blogs by Andrew Abrahams