Andrew Abrahams, Author at Overdrive Interactive

How to Score Higher Engagement Levels on Facebook

by Andrew Abrahams April 11, 2011

It’s one of the never ending struggles that companies building their presence online are faced with, leaving many unsure of their social media strategy. How can you increase user engagement on Facebook? A recent study shares findings that suggest three…

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Social Media

Twitter Offers Deeper Insight to Advertisers with New Followers Dashboard

by Andrew Abrahams April 7, 2011

Twitter has continued to improve its advertising suite, and with that comes the launch of its new Followers Dashboard. All businesses who invested in any of Twitter’s Promoted Products is now being offered this new feature – a measurement tool…

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Advertising

Would Twitter Brand Pages Disturb the Flow of Twitter?

by Andrew Abrahams April 5, 2011

Recent reports show details that Twitter is currently working on developing a new kind of profile page for business accounts. Comparable to Facebook Pages, sources suggest that Twitter business pages will provide an expanded space beyond the 140-character limit for…

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Google +1 Button

by Andrew Abrahams April 1, 2011

There has been a lot of buzz about Google’s new button +1. As a follow up to our recent post, we have put together an easy to understand guide explaining what +1 can do for you and for your business….

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Advertising

Coming Soon: Facebook Studio.

by Andrew Abrahams March 31, 2011

Next month Facebook Studio, an upgraded platform for ad creation on Facebook will make its debut. The goal of Facebook Studio is to promote the concept of social advertising. With this platform, Facebook hopes to make advertising more social by…

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Social Media

How To Convert Your Personal Facebook Profile Into a Business Page

by Andrew Abrahams March 31, 2011

For many users, Facebook has transformed into more of a business platform rather than a site used for their personal lives. For this reason, the social networking site now offers a new capability where users can convert their personal profiles…

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Advertising

Overdrive Wins Six ‘Internet Advertising Competition’ Awards!

by Andrew Abrahams March 31, 2011

The Internet Advertising Competition recognizes excellence in online advertising and honors the individuals and organizations responsible for various outstanding campaigns. 18,130 people voted and we are proud to announce Overdrive was awarded with six awards; Best Legal Website for Sokolove…

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Advertising

Color, The Ultimate Mobile Social Networking App?

by Andrew Abrahams March 30, 2011

There are hundreds of new mobile apps released every day, but one app that was recently developed caught our attention here at Overdrive, Color. This new app pairs social networking with photos in a cloud-based storage network. With $41 million…

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Blogs by Andrew Abrahams