Paid Media Specialist
Allyson Ly, a Paid Media Specialist with 2 years of experience, brings a fresh and more empathy-focused perspective to digital marketing and digital strategy. Her expertise lies in developing performance-driven campaigns that aim to elevate brand/product presence and drive long-term, measurable growth. Allyson has a proven track record of boosting consumer engagement, alleviating customer experiences, and providing robust and relevant reporting. With a passion for growth, she consistently seeks innovative ways to enhance campaign performance while maintaining a consumer-centric mindset. Her strategic approach is grounded in continual research, ensuring that each effort is tailored to meet evolving market needs and deliver impactful results.
Certifications
Google Ads Search Certification
Google Ads Display Certification
Google Ads Video Certification
Expertise
Digital Marketing
Digital Strategy
Paid Media
Google Ads
Digital Display Advertising
SEM
Video Advertising
Campaign Management
Optimization
Lead Generation
Market Research
Organic Social
Copywriting
Google Analytics
YouTube
Presentation Creation
Excel
Jira
Lytho
Languages
English
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