Bianca Garcia, Author at Overdrive Interactive

Newsletter Sponsorships: Always a Bridesmaid, Never a Bride

by Bianca Garcia January 31, 2012

Newsletter sponsorships never get enough attention. What comes to your mind when you hear the term Online Media? Banner ads, right? Banner ads or display ads are synonymous with online media campaigns, but did you know that online media is…

Read the full article

Advertising

Facebook and Fendi

by Bianca Garcia April 28, 2011

Would you buy a bag designed via Facebook? What if it’s a Fendi bag, to be sold exclusively on Bergdorf Goodman? Yes, it’s true. There will soon exist a Fendi bag designed on Facebook. If you think crowdsourcing is just…

Read the full article

Advertising

Where Do You Get Your News?

by Bianca Garcia June 28, 2010

If, like me, you get your news from Boston.com, NYTimes.com and CNN.com, you’re not alone. According to MediaBuyerPlanner, six in 10 Americans get their news online. And out of all US internet users, three in five read newspapers online every…

Read the full article

Blogs by Bianca Garcia