Bianca Garcia, Author at Overdrive Interactive

Facebook Launches 'Friends of Connection' Targeting

by Bianca Garcia November 18, 2009

Last week, Facebook added another targeting opportunity for its advertisers: Friends of Connection. According the Facebook Ads:“Friends of connection” targeting is now available for Facebook Ads. Expand your audience reach by delivering your ads to the friends of people already…

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Media

What We Can Learn from NBA Players and TV Stars

by Bianca Garcia October 28, 2009

… on Twitter. If you’re on Twitter (and I hope you are), you might have noticed the influx of celebrities there – movie stars, professional athletes, TV hosts, chefs, etc. Usually, they’re just on Twitter to tweet about random ideas…

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Media

Recent YouTube Changes

by Bianca Garcia August 14, 2009

A few days ago, YouTube quietly launched its homepage redesign (see Mashable article and YouTube blog post). The changes are pretty subtle, but are aimed at streamlining and simplifying the YouTube experience. According to the YouTube Blog, the left side…

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Media

New Facebook Ad Features

by Bianca Garcia July 15, 2009

Facebook continues to improve its ad platform! Over the last few months, Facebook has added new features for Facebook Ads, such as the options for inline fanning and RSVP right within the ad units (which makes the Facebook ASU’s more…

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Social Media

YouTube’s New Social Sharing Mechanism

by Bianca Garcia June 17, 2009

The power of social sharing just got bigger. And in this case, easier. Last week, YouTube launched its new Auto-Share Your Uploads feature. According to YouTube account executive Ryan Stonehouse, “users can now easily send their YouTube uploads to Facebook,…

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Advertising

Twitter Dips into Advertising/Sponsorships?

by Bianca Garcia March 24, 2009

Yesterday, Twitter launched ExecTweets, a cross between a Twitter app and a sponsored site. A joint effort by Twitter and Federated Media, ExecTweets is still in beta but is basically a Microsoft-sponsored page that aggregates the tweets of various executives….

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Social Media

Facebook Roll-Out of New Pages

by Bianca Garcia March 5, 2009

Yesterday, Facebook rolled out the newly redesigned Pages – business pages now look like user profile pages, with tabs and more functionality to customize and engage with fans. (Actually, the Pages are actually now called “profiles for public figures and…

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Social Media

Facebook to Launch Redesigned Pages

by Bianca Garcia February 18, 2009

Remember when Facebook revamped itself last year? When it launched a redesigned Home Page and Profile Page, with a less cluttered, more organized format (tabs in the Profile)? Recently, news has been going around that Facebook will be rolling out…

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Blogs by Bianca Garcia