Bianca Garcia, Author at Overdrive Interactive

Friends or Burgers?

by Bianca Garcia January 9, 2009

You love Facebook. You love your friends. You love burgers. But what if Burger King offers you a free Whopper if you delete 10 friends from your Facebook network? That’s what Burger King – fast invading the viral world of…

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Advertising

Ad Targeting Options

by Bianca Garcia December 18, 2008

Lately we’ve noticed that more and more clients are getting interested in testing the different ways to target online ads – which is rightly so, given the big wide world of online media and all the targeting capabilities that websites…

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Marketing

Me Gusta Oprah

by Bianca Garcia October 23, 2008

Oprah en Espanol? The Oprah Winfrey Show is now available in Spanish, thanks to close-captioning and SAP (Secondary Audio Programming). This means that Oprah (and her team of brand marketers) are finally taking steps to tap into one of the…

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Mail Goggles

by Bianca Garcia October 20, 2008

We’ve all heard of beer goggles, a slang term for a phenomenon of vision distortion due to alcohol consumption, but have you heard of mail goggles?? Earlier this month, Google launched (via Google Labs) a new feature called Mail Goggles,…

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Overdrive

Yahoo! Fenway Tour

by Bianca Garcia September 26, 2008

Thanks to our Yahoo partners, Mike and I were treated to a VIP tour of Fenway and a great Red Sox game last Wednesday Sept 24th. We were right there at the actual park (or pahk, I must say) grounds…

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Media

A New Way to Get Skinned

by Bianca Garcia September 24, 2008

There has a lot of buzz around Microsoft’s Bill Gates-Jerry Seinfeld ads (and by buzz, I mean both positive and negative). Personally, I was buzzing on the negative side, because I didn’t think that Jerry Seinfeld was the best character…

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Blogs by Bianca Garcia