Bianca Garcia, Author at Overdrive Interactive

Brand Marketer’s Wish List for Agencies of the Future

by Bianca Garcia September 8, 2008

An online digital marketing and interactive advertising survey by Sapient reveals brand marketers’ wish list for their advertising and marketing agencies. At the top of the list is greater knowledge of the digital space or expertise in interactive campaigns. Others…

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Social Media

The Facebook Movie

by Bianca Garcia August 29, 2008

Coming Soon: The Facebook Movie* Yes, you read that right. There will be a movie about the history of Facebook, and it’s going to be directed by Aaron Sorkin (some of his works include The West Wing, A Few Good…

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Media

Going Local

by Bianca Garcia August 26, 2008

We’ve all heard of localvores, people who are committed to eating locally-produced food. And now more and more consumers have started putting stronger effort into buying locally-produced items. How does this trend translate for us online marketers? Well, how about…

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Social Media

Good News for Facebook Advertisers

by Bianca Garcia July 9, 2008

According to a quick poll by Mashable, readers think that Facebook is the social network that delivers the best ads. “Best” is described as ““most accurate, interesting and engaging.” Facebook ads seem to be considered the most relevant, which is…

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Social Media

Facebook is Changing!

by Bianca Garcia June 27, 2008

If you’re reading this blog, you’re either a) an Overdrive employee, b) an Overdrive client, c) interested in working for Overdrive/used to work for Overdrive, d) a smart person with great taste in choosing blogs, or e) a competitor who…

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Social Media

What’s Next?

by Bianca Garcia May 8, 2008

It’s understandable why there’s so much buzz going around Social Media nowadays. Millions of consumers like me are already so deeply immersed into social networks, UGC and brand channels that it’s part of our everyday lives already. In fact, if…

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Social Media

Facebook Actions on External Websites

by Bianca Garcia April 23, 2008

Most Facebook users are already familiar with the Facebook Social Ads (sponsored ads that pop up on your News Feed), but few know about Facebook’s partnership with other external websites, particularly Yelp and Blockbuster. If you’re like me, and you’re…

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Blogs by Bianca Garcia