Bob Gladstein, Author at Overdrive Interactive

Blogs by Bob Gladstein

Google On “Over-Optimization”

by Bob Gladstein May 25, 2017

Google’s Gary Illyes announced this week that he was looking for topics for a post that would seek to debunk some of the myths that exist in the SEO community. Because Google’s algorithm is kind of a black box, they’re…

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Pros and Cons of Publishing Alternate Content in the Same Language for a Different Locale

by Bob Gladstein August 8, 2016

By Aaron Rothbard Publishing substitute content in the same language for a different location has its pros and cons and undoubtedly effects SEO. SEO is the exercise that advances search engine standings of a website. A rule of thumb: the…

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SEO Easter Egg of the Week

by Bob Gladstein July 28, 2016

One of our clients published a major update to their site this week. One of the first things I check when what had been a dev site goes live is the robots.txt file, because I want to make sure they…

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Google Introduces Property Sets for Search Console

by Bob Gladstein June 15, 2016

Google Search Console (formerly known as Webmaster Tools) has always required that a site, which it refers to as a “property,” have a specific URL. Rather than setting up a property as domain.com, you had to specify http://www.domain.com, http://domain.com, https://www.domain.com,…

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