Bob Cargill, Author at Overdrive Interactive

How 10 Boston Restaurants Use Social Media

by Bob Cargill January 31, 2017

It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats. That’s the…

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Branding

Storytelling on Social Media

by Bob Cargill January 23, 2017

As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways to send different messages,…

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Branding

Video Marketing on Social Media

by Bob Cargill January 11, 2017

Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an…

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Branding

Mistakes Made by Businesses and Brands with Social Media

by Bob Cargill December 13, 2016

Social media reach and engagement rates have declined so drastically in the last year or two that paying to play is almost not an option anymore. But what about businesses and brands that can’t afford to advertise? These organizations can…

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Advertising

The Importance of Social Media Advertising

by Bob Cargill October 6, 2016

Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels to be able to…

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Advertising

Demographic Targeting for Search Advertising Rolls Out

by Bob Cargill September 29, 2016

Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach your target audience more effectively by…

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Blogs by Bob Cargill