Years ago, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be president of a local club. I was honored, of course, but I wasn’t sure what the…
Asking questions. Running contests. Sharing pictures. Promoting products and services. There are many ways for brands to attract attention on Twitter, Facebook, Instagram and the like. Included among this list of ways to get people to sit up and take…
There are less than two months to go until the Iowa caucuses and less than a year until we elect a new president of the United States on November 8, 2016. And while each of the candidates for the highest…
If you’ve been looking for an easy way to create and share your own GIF-like videos, look no further than Instagram’s new app, Boomerang. Launched less than two weeks ago, with one press of a button, Boomerang takes a rapid…
Social media. It’s not just for B2C brands anymore. More than just dipping their toes in the social media waters, many of those in the B2B space are now diving in head first, making a big splash not just on…
As social media becomes less of an afterthought among brands and more of an essential ingredient in the marketing mix, it is increasingly difficult to stand out on these online channels. There is only so much attention from consumers and…
In an announcement today, Instagram said it would support not only square posts, but those that are formatted as either portrait or landscape as well. To choose an orientation other than square, all you need to do is tap the…
When I give presentations on social media, I often refer to Dale Carnegie’s How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with others. And that’s what Dale preached as…
