Bob Cargill, Author at Overdrive Interactive

10 Ways to Find Common Ground With Your Social Media Audience

by Bob Cargill August 17, 2015

True story. I was having lunch with a colleague of mine a couple years ago or so, and as I began to take pictures of the food on my plate he asked me why I would do such a thing….

Read the full article

Branding

How 10 Beer Brands Rock the Social Media Scene

by Bob Cargill June 23, 2015

As the number of breweries in the United States continues to grow rapidly, so does the number of beer brands that are establishing a presence on social media, especially craft beer brands. Beer. It’s not just for the barroom or…

Read the full article

Social Media

How 10 Nonprofit Brands Roll on Twitter

by Bob Cargill May 28, 2015

Branding. Marketing. Selling. There are countless reasons why you would use social media for business. And if you’re a nonprofit organization, one of those reasons would be fundraising. In fact, as direct mail, telemarketing and other traditional methods of acquiring…

Read the full article

Marketing

10 Ways to Humanize Your Social Media Brand

by Bob Cargill April 28, 2015

A critical mass of brands, businesses, marketers and corporate executives may have a presence on social media today, but that doesn’t mean they have a clue what they’re doing on these online communication channels. Sure, some of them may be…

Read the full article

ClickZ

12 Social Media Posts That Are Funnier Than Yours

by Bob Cargill April 7, 2015

It may sound like a cliché, but it’s absolutely true. Laughter is the best medicine. Laughter is good for your health because it’s known to lower blood pressure and stimulate the release of endorphins, a powerful set of hormones that…

Read the full article

Social Media

How Page Likes are Counted on Facebook to Change

by Bob Cargill March 6, 2015

In an announcement just yesterday, Facebook said it is “updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.” You can read the entire announcement here. Facebook already excludes likes and comments…

Read the full article

ClickZ

Social Media: 15 Ways You’re Doing It Wrong

by Bob Cargill March 3, 2015

Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to…

Read the full article

Branding

20 Types of Selfies to Ask Your Audience to Share

by Bob Cargill February 4, 2015

It was the word of the year in 2013, and last year it reached the tipping point. Yup. The selfie is more than just a thing now, it’s kind of a big deal. No, really, the selfie is more than…

Read the full article

Blogs by Bob Cargill