Bob Cargill, Author at Overdrive Interactive

Like-Gating is No Longer Allowed on Facebook

by Bob Cargill August 13, 2014

A marketing tactic called like-gating, something that many brands have been doing on Facebook to persuade people to like their pages, is about to become history. Like-gating on Facebook is – rather, was – when a brand would require a…

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10 Ways to Build a Social Media Audience

by Bob Cargill June 25, 2014

In direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent audience, you may as well forget about…

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Media

Twitter Guide to Newspapers, Magazines, TV and Radio Stations in the Boston Area

by Bob Cargill May 30, 2014

Okay, native Bostonians — and those of you, like me, who are truly, madly, deeply in love with this wicked cool city — step right up. This guide’s for you. Of course, you don’t need me to tell you that…

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Blogs by Bob Cargill