Bob Cargill, Author at Overdrive Interactive

Three Good Reasons to Tag Others in Tweets

by Bob Cargill February 11, 2014

Years ago, before I was to deliver a farewell address at my last meeting as president of an industry trade group, a friend gave me some advice I remember to this day. Mention lots of people in your speech, he…

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Social Media

How Over 100 Boston-Area Restaurants Use Twitter

by Bob Cargill January 27, 2014

You’ve probably heard of them. You may even have been to them. But do you follow them on Twitter? They are the over 100 different restaurants in the Boston area that you will find tweeting about eating that are included…

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Marketing

Using Signage to Drive Social Media Traffic

by Bob Cargill January 12, 2014

In this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these channels. They either mistakenly subscribe to the…

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Social Media

How I Use Twitter to Keep Up with the Weather

by Bob Cargill December 30, 2013

Over the years, I’ve created nearly 20 lists on Twitter, each of which you can see – and subscribe to – on my Twitter account here. I’ve put together a list of marketing, advertising and PR agencies, a list of…

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Marketing

Instagram’s New Feature, Instagram Direct

by Bob Cargill December 15, 2013

Introducing Instagram Direct from Instagram on Vimeo. If you use Instagram to establish meaningful connections with your customers, prospects, fans and followers, your job just got a little easier. Instagram, the popular visual communications network that was founded in 2010,…

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Advertising

How I Was Surprised and Delighted by Pretzel Crisps on Twitter

by Bob Cargill December 2, 2013

Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them with a positive brand experience out of the…

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Advertising

An Outdoor Ad That Stopped Me in My Tracks

by Bob Cargill November 17, 2013

My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are taken almost everywhere I go, from the trails…

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Advertising

The Red Sox Rock (Not Just on the Field, But on Twitter, Too)

by Bob Cargill October 21, 2013

To say I’ve been a big Boston Red Sox fan for a long time would be an understatement. Yup, I’m old enough to remember The Impossible Dream season of 1967, when the Sox went to the World Series for the…

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Blogs by Bob Cargill