Bob Cargill, Author at Overdrive Interactive

How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You

by Bob Cargill October 9, 2013

I was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social Media Success,” I was fortunate to have Jamie Pappas, Director of Brand…

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Advertising

A Sign of Smart Marketing

by Bob Cargill September 22, 2013

I haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the dreaded influenza. The marketer…

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Marketing

Crowdsourcing Photos to Engage the Audience at a Live Event

by Bob Cargill September 9, 2013

I was very happy to have the opportunity to attend the Red Bull Cliff Diving World Series recently with my wife, Barbara. After all, what could be more exciting than watching some of the world’s best divers jump off the roof…

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Mobile

What Brand Apps Can Learn from RunKeeper

by Bob Cargill August 26, 2013

At a recent networking event, I was talking to someone I hadn’t seen in a while about how great it is to keep up with each other through Facebook. I enjoyed the conversation, except for a remark he made about…

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Social Media

What You Can Learn from Klout

by Bob Cargill August 1, 2013

Most people who use social media for professional reasons have heard of Klout, a service that uses a unique set of analytics to rank its users in terms of their online “influence.” To have heard of it doesn’t mean to…

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Branding

10 Reasons Why People Engage with Brands on Twitter

by Bob Cargill July 8, 2013

Today, many marketers, brands and celebrities are using Twitter to engage with their customers, prospects and fans. Yet while some of them have already experienced tremendous success in this arena, others still haven’t found the sweet spot that lies between…

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Social Media

Why Businesses and Brands Should Try Vine

by Bob Cargill June 13, 2013

Now that Twitter has released an Android version of Vine, there’s really no reason why anyone involved in marketing, advertising and social media shouldn’t at least experiment with this cool, new video-sharing app. Having debuted on January 24 of this…

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Social Media

Workshop: How to Use Twitter, LinkedIn and Facebook

by Bob Cargill May 29, 2013

Given how common it is today for businesses and brands to use social media, more people than ever not only want, but need to know the ins and outs of Twitter, LinkedIn, Facebook and the like. It’s true. No longer…

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Blogs by Bob Cargill