Brienne Swanson, Author at Overdrive Interactive

How are Brand Awareness and Demand Gen. Creative Different?

by Brienne Swanson June 5, 2023

A brand awareness campaign tells your audience who you are and how you can help them, while a demand generation campaign is focused on driving leads. These campaigns support each other, especially when you have the right creative. Listen to Jessica…

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Branding

Why is a Creative Audit Important for Building Future Campaigns?

by Brienne Swanson May 22, 2023

Practical creativity can enhance your messaging, increase brand recognition, and drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creativity can convert prospects into customers. Video Transcript “Your audience isn’t seeking you out but looking to solve…

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Lead Generation

6 Customer Journeys in 8 Minutes

by Brienne Swanson April 17, 2023

Can you clearly visualize your customer journey? Mapping out a customer journey allows you to understand how your marketing efforts integrate and identify the high-impact optimization points. Watch CEO Harry J. Gold assemble six customer journeys in just eight…

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Branding

How Does Creative Help Conversions?

by Brienne Swanson April 10, 2023

Practical creativity can enhance your messaging, increase brand recognition, and drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creativity can convert prospects into customers. After the video, contact us to learn more about our creative and…

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Branding

Why is it Important to Have Unified Creative Across Digital Marketing Efforts?

by Brienne Swanson March 20, 2023

Creative cohesion can help brands become more recognizable and build trust with their audience. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, discuss the benefits of unified creativity. Video Transcript You have two sodas in front of you. One is…

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Creative

AMA Interview: What is Customer Journey Mapping and Why It’s Critical to Your Marketing Strategy with Overdrive CEO Harry J. Gold

by Brienne Swanson July 2, 2021

The American Marketing Association of Boston recently interviewed Overdrive CEO Harry J Gold for their podcast, Talking Marketing. Listen to Harry discuss how customer journey mapping can help you better understand your target audience and why this is important for…

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Blogs by Brienne Swanson