Blogs by Barb Wojslawowicz
Pop sensation Lady Gaga has managed to sell 8 million albums since 2008, in a time when no one is buying CDs. How did she do it? By leveraging social media and developing creative partnerships to sell product, albums and…
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There are websites for everything and everyone. As a media planner, it is often difficult to narrow down the list of sites to advertise on because there are so many. But what happens when a client’s campaign is so targeted…
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For those unfamiliar with the mobile advertising, the IAB recently released a mobile media buying guide for advertisers and agencies covering topics such as the mobile ecosystem, key mobile ad terms, shortcode campaigns and example of various mobile ad executions….
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Even in a world of twitter, email, text messages and instant messages, nothing beats receiving a greeting card in the mail; as in your mailbox on the side of the road. I admit that I love sending and receiving cards….
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There have been a lot of buzz recently about Sprint’s user-generated “Human Clock” which will launch this week on YouTube. The ad, which supports Sprint’s “Now Network,” will feature videos of people holding up one number that will be strung…
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Tropicana found out the hard way that consumers who are passionate about the brand, will talk about the brand; and it’s not always in the most positive light. In January, Tropicana launched a new packaging design for its Tropicana Pure…
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Miller High Life is approaching the Super Bowl in a unique way this year. Instead of committing $3 million for a 30-second spot, the beer company will be airing a one-second ad, known as a “blink,” for a fraction of…
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In an attempt to boost awareness and ticket sales, Broadway productions have turned to the internet to connect with audiences through social media marketing. Broadway musical websites typcially feature bios on the stars, summary of the storyline, and the option…
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